In 2016, driven by a passion for mass customization, I embarked on an eCommerce venture that leveraged computerized flat knitting machines to produce made-to-measure (and bespoke) apparel quickly and affordably. I truly believed that this approach marked a significant paradigm shift in the industry. Taking on multiple roles, I managed supplier relationships, handled legal obligations, created content, and conducted marketing, all on my own.
Unfortunately, I faced massive challenges that hindered the growth of the business. The lack of sufficient capital severely restricted my ability to scale up operations, and I soon realized that the market was already saturated with fierce competition.
However, during this period, I developed an unconventional habit. I began ordering made-to-measure apparel of various types from Chinese suppliers. The process was simple: I would place an initial order for a single item, with the promise to place a larger order if the specifications were met to my satisfaction. Once I received the sample, I would cease further communication with the supplier. Admittedly, this was massively sketchy on my part, but it served a purpose for me at the time.